3 Ways to Put AI to Work for your Brand Now

Most businesses have AI on their radar as something they know can increase operational efficiency and improve customer satisfaction. However, in the vast ecosystem of AI implementations, it’s not always obvious where to begin to generate the best ROI. What’s more, it’s easy to be seduced by the flashiest and boldest AI initiatives which are expensive and difficult to pull off.

Generally speaking, dreaming big is a good thing, but for most businesses getting started with AI it’s far smarter to focus on targeted, manageable initiatives and build from there.

This article focuses on how organizations can begin to build AI into their operations through the use of technology that is already available. No waiting for the robot army to arrive. We’re talking about where AI can have the greatest impact in the immediate future.

Broadly speaking, AI is already capable of supporting three important business needs: automating business processes, gaining insight through data analysis, and engaging with customers and employees. Below we’ll detail what implementations in each of these three categories look like and how they can help your company’s bottom line.

Business process automation

If you close your eyes and imagine the kinds of tasks you would outsource to a robot if you had one at your disposal, the first things that come to mind are probably the most rote and monotonous items on your to-do list.