Professional logo design improves the brand visual image and creates an impact on customer’s minds. Having a professional corporate logo design is rewarding on many levels. It builds trust, increases awareness, creates an emotional attachment – and ultimately, can deliver new customers. The style of your logo can show personality and attract the type of clients you are looking for your business.

Visual branding doesn’t stop after creating the logo identity, you need to think of all the marketing collaterals and make sure its aligned with your brand visual identity.

For home-based and service-based businesses like consulting, coaching, independent real estate, freelancing etc. It is even more important that you invest in branding and identity design because you don’t want your customer expectations to misalign with your type of business. We all make judgments about people based on first impressions all the time and we do the same, this is a human nature.