WordPress powers over a third of the 172 million websites in existence today. Digital agencies can draw from the robust nature of this open-source platform to better market themselves, provide better websites for their clients, and improve marketing results for client campaigns.
The only problem? You’ll need a place to host it. Luckily, we’ve collected and analyzed your top options in website hosting as a digital agency.
The Advantages of WordPress Hosting for Digital Agencies
With WordPress, agencies have access to over 50,000 plugins. These range from email provider plugins, to design plugins, to SEO-related plugins, and more. The capabilities of WordPress are far-reaching. This makes it an attractive option for digital agencies charged with website design and maintenance for client sites, as well as their own web presence.
WordPress hosting is hosting designed to amp up WordPress optimization. This means, unlike with regular hosting made for any old website, WordPress hosting was crafted with WordPress’s functionalities and needs in mind.
With WordPress hosting you can expect the following benefits:
- High WordPress compatibility
- WordPress comes pre-installed and ready for use
- WordPress will have enhanced performance
As a digital agency, you need to optimize the performance of your clients’ websites while optimizing the performance of your own employees. With WordPress hosting, you can capitalize on improved performance and ease of set-up when using a WordPress host.
How to Grow Your Agency with WordPress Hosting
With WordPress hosting, you can specify your status as an agency to access an agency account. Accounts created with agencies in mind are designed to host multiple websites from the same server. This will give you one account from which you can manage all client accounts.
As an agency, this can cut down on costs for each client. It will also help with time management as there won’t be time wasted hunting through account lists or time spent logging in and out of portals.
Picking the Best WordPress Hosting for Your Company
Here is no shortage of top WordPress hosting companies to pick from. Keep in mind the following factors as you make a WordPress hosting selection for your company:
- Technical support
- Growth opportunities
You’ll be spending a lot of time and your clients will be investing plenty of money – you should make it your priority as a digital agency to provide the best hosting possible.
Even just a small amount of research on your end can unveil a poor reputation. It’s important you don’t select the first option that meets your needs and instead take the time to compare all WordPress hosts on the market.
What are the Most Important Factors When Selecting a WordPress Hosting Company?
We’ve already briefly touched on factors that go into the decision-making process. But what’s most important?
The most important factor for selecting a WordPress hosting company is your agency’s needs. You can’t base your decision on speed, reliability, and security alone – even though they are important factors.
Much of your decision should come down to your needs as an agency and the type of clients you serve. For example, an agency serving mostly eCommerce businesses will need to consider different capabilities than one serving local service providers. Keep this top-of-mind as you shop around for a WordPress hosting company that’s right for you.
Bluehost, one of the top WordPress hosting companies in US, powers over 2 million sites, making them a well-known and trusted brand for hosting. In fact, WordPress has officially recommended Bluehost for their WordPress hosting.
The benefits of Bluehost are the free SSL, domain, and transfers provided to customers. It’s uptime records are 0.01% below perfect putting them far above many competitors. And while their load speeds are slightly lower than others, it’s not necessarily slow for shared servers.
With all the good, where are the negatives? The major drawback to Bluehost is the limited billing options which only allow for large yearly payments. They’ve also throttled back some of their support offerings – offering only chat and phone support as of 2019.
A basic Bluehost package costs $2.75 a month and goes up from there based on included features. Just remember, this is charged on a yearly basis.
HostGator is a popular choice that’s been around for some time. Chances are, if you make a general search for the best WordPress hosting companies in US, HostGator will be one of the top results.
This provider is known for its near-perfect uptime. If reliability is a concern, HostGator may be the best fit for you.
HostGator does come with its flaws, however. Their customer support is lacking when you’re in a bind and need some expert guidance. Plus, the actual load times seem to be varied – and not all for the better.
You can get HostGator starting at $2.78 per month.
SiteGround provides the same technology and security levels across their plans. This means you can choose a lower-priced plan without losing out on updated technology.
Some additional benefits to SiteGround include:
- Advanced caching
- Free PCI compliance for eCommerce stores
- Staging sites
The drawbacks with SiteGround reside around cost. While they are a costlier WordPress hosting company in UK and US, they also don’t provide the same freebies as sites like Bluehost.
If you go with the cheapest SiteGround plan, you’re looking at paying $3.95 per month.
GreenGeeks is an environmentally-friendly WordPress hosting provider in US. If your agency has a heart for giving back or ties to environmental causes, this could be the hosting provider for you. They claim to give back three times to the Bonneville Environmental Foundation for every amperage pulled.
As far as the hosting itself, GreenGeeks offers one-click WordPress installation and customer support across three channels. Their load time and uptime are both above average.
But, Australia seems to be a weak point for them. Some users there have reported slower response times.
You’ll be paying $3.49 per month for the basic plan with GreenGeeks.
This is another WordPress endorsed hosting provider. Its customer support and one-click WordPress installation make it great for ease of use.
DreamHost has been suffering in the uptime and response time areas lately. Keep an eye on reviews from DreamHost customers to decide if this provider is right for you.
DreamHost costs $2.59 per month for the most basic passage.
6. WP Engine
WP Engine has an uptime rate that is on par with Bluehost. This provider has become a leader for WordPress hosting in UK and US as a pioneer of managed WordPress solutions. But while your agency may not need to capitalize on the manage WordPress solutions, there’s plenty more to benefit from when it comes to WP Engine.
Major benefits of WP Engine include:
- Reliable uptime
- Quick load time (average 582 ms)
- Easy installation
As this is a managed WordPress provider, their packages are on the pricier end. You can expect to pay at least $23.33 per month.
iPage offers reliable service at an unbeatable price. This provider is responsible for over one million WordPress sites on the internet today.
Benefits to iPage, other than the price, are the SiteLock security tool and access to unlimited email addresses. You also have access to a one-click WordPress installer.
The problem with iPage, at least the basic plan, is the lack of cPanel. You’ll need to upgrade to a higher level plan if you’d like to have access.
You’ll be paying $1.99 per month for iPage WordPress hosting.
InMotion Hosting is another provider with an environmentally conscious mind. It uses Outside Air Cooling Technology to reduce its carbon footprint.
Benefits to InMotion Hosting include:
- Free domain
- Unlimited bandwidth
- SSD storage
- Choice of data centers
- Support via three channels
- Free automated backups
The drawbacks to choosing InMotion Hosting are the higher price and lack of monthly payment options.
You should also note that their shared plan doesn’t give you the ability to host unlimited domains on the server. If you have a large number of clients this may be a concern.
Plans start at $6.99 per month.
9. A2 Hosting
A2 Hosting is great for developers who want complete control of the site they’re working on. If your development team is complaining about your current host provider, A2 Hosting may be a key option to consider.
- Unlimited disk space
- Windows or Linux hosting
- One-click WordPress installation
The major drawback to A2 Hosting is the low average uptime.
You can expect to pay at least $2.94 per month.
Hostinger is a budget-friendly WordPress hosting provider. It currently has data centers in Europe, USA, and Aisa – which can be adjusted to help with your sites’ load times.
Hostinger has a reliable uptime and one of the best load times at 340 ms.
The cheaper plans include less storage and bandwidth which can be a drawback for larger, high-traffic sites.
You’ll pay $0.99 per month for the cheapest Hostinger plan. These prices frequently fluctuate due to sitewide sales and will bump up upon renewal. Keep an eye on the site for changes in price.
Picking the Right WordPress Hosting Site for Your Company
Digital agencies vie for top-performing sites that impress clients and present results that speak for themselves. But they can only achieve this by starting with a solid base.
Selecting a hosting site that lets you optimized the use of a CMS that puts SEO and UX first, you’ll be able to grow your agency’s profits and reputation.