Digital marketing case
studies can be an inspiration that one should take the opportunity of. They can
relate to the problems of your featured customers and help them achieve their
own goals by using your product or service.
Case studies are
practically stories that motivate your customers. Everything you do to improve
your business is another paragraph, page, or chapter in the story people hear
from you. And the story people hear is the one they act on or retell to others.
Whether you know it or
not, or intend to or not, you are telling a story. And your story should be
about your customer’s journey, and not only about your company.
So how do we write a
convincing digital marketing case study that can be an influential story your
audience wants to hear?
Remember That It’s More of a
Case studies are compelling because they illustrate your marketing effectiveness to customers and show the results of your work. To make this vision clear for your clients, tell a story that they can relate to and understand. Walk your readers through a beginning, middle, and end to make your case study exciting rather than just another one to skim through.
Plan and get your
customer’s permission to include their story in your case study. Be proactive
and have a written strategy. That will make it much easier to develop a system
for creating a marketing case study. As you start engaging with your client,
analyze what type of case study you can write based on the project.
As mentioned above, case
studies tell your readers how you dealt with a certain problem you recently
faced. They are the success stories of your company. That is why creating a
case study for a particular solution could be an excellent idea.
Consider the top
solutions you want to share with your clients and then build a typical case
study that features those solutions and how they can be achieved with your
services. And of course, be specific. That will help you create case studies
that resonate with potential customers who are in similar situations as your
Let’s agree that
personalization is one of the best working marketing techniques and it is
pleasant for customers. Today’s consumers require personalized marketing, and
brands that use data-driven campaigns that link content to customer’s interests
are seeing the results.
You can make your case
studies more meaningful if you find ways to make them related to your website
visitors that are valuable to you.
When customers believe
that their requirements are met and the company truly cares about them, they
are more likely to return to that company in the future. Personalization helps
customers feel that they are part of your story and are important for you.
Layout Your Case Study Correctly
Once you’ve collected
all the information you needed, it is already time to actually turn it into
It is essential to
understand that there is no one-size-fits-all technique when it comes to a case
study. But there is sure a certain structure that works better for marketers.
Whether your case study
is written or visual, the outline mentioned below can guide you to making it as
best as possible.
- Introduction to the subject
- Challenges and Objectives
- Supporting Visuals (videos, images) and Quotes
- Future Plans
- Call to Action
When laying out your
case study, focus on providing the information you collected in the most
accurate and concise way that it is possible. Make it easy to scan and
comprehend, and make sure to deliver an impressive call-to-action at the
bottom, which will allow your audience to learn more about your products or
Choose a Catchy Title
The first part of any good case study is an outstanding title. Your case study title should clearly indicate what your company achieved through your digital marketing campaign.
Include the results in the title to directly catch the attention of your audience, who are likely to have the goal to achieve the same results. Also, consider including your brand name to show that you were responsible for earning success.
Many companies use
“company name case study” as a title, which may be both boring and
not informative. Use the case study title to help potential readers decide if
that is something that interests them.
Your title should also include the name of your client or customer. It is better to make subtitles short and include information on what product or service your customers used that helped them overcome their problem. The subtitle should meet the reader’s expectations of what is in the study too. Include more numerical improvements or an overview of what happened.
Mention Relevant Facts
A digital marketing case
study without facts is like algebra without numbers. Within the facts, it is
also essential to include real numbers in real proof.
You want your data to be
crystal clear. This means that rather than using terms like “doubled traffic”
or “tripled conversions,” write down actual numbers to make it
simple, yet engaging.
However, you need to
make sure the numbers you used contribute to your general story. When
appropriately represented, the numbers can show precisely where your customers
began and where they ended up with your help.
An essential piece of
your study is where you describe what actions you mainly took to try and
achieve your goals. Make sure you give enough context so someone who is trying
to solve the same problem could repeat your process.
Use Visual Content
As much as this seems
obvious, many marketers fail to achieve a nice design, which affects the
overall impression of their case study. Exploring different types of design and
using unique images will gain the attention of your audience. Design can be a determiner
in the success of a marketing case study.
You can add images and
leading lines to keep the visitor engaged. Remember that color matters as well.
Consider using colors for text and images that relate to your customers’ color
scheme or with your own website color.
Do not forget about
videos. They strongly influence the human brain. Of all of the common visual
content forms, video differs, as it combines visuals, sound, and text – making
it the most attractive form of content.
And remember that telling
your brand story using images, colors, and videos designed to deliver your
message clearly is always better than creativity that is not related to your
marketing materials, a case study delivers confirmation from your clients of
your good job. It takes words to a different category by showing the journey
from point A to point B in a narrative format while being accurate enough to
share where you were challenged.
Building a sense of reliability to your readers is fundamental. Accordingly, try to structure from general to specific. And of course, strive for uniqueness while keeping it relevant. You can find inspiration digital marketing case studies on Digital Agency Network!