Digital marketing agency services are is an essential part of growing your business in the digital age, yet hiring an in-house team can cost over $800,000 a year.
Few businesses can afford the salary cost, never mind the risks associated with hiring unproven individuals to take care of this vital task. Fortunately, there are many excellent agencies that will do all the work for you at a fraction of the cost.
When you hire one of these firms, you’re gaining all the benefits of their experience and getting access to a host of services tailor-made to suit your business goals.
These are some of the digital marketing services that will help your business grow in these fast-paced modern times.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Website Strategy
- Social Media Marketing
- Email Outreach
- Content Generation and Optimization
- Quality Link Building
- Affiliate Marketing
- Integrated Online Marketing Strategies
1. Search Engine Optimization
SEO is always at the top of any digital marketing agency services list. That’s because it affects all your online marketing strategies. SEO is vital to ensure your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts.
That’s because search engines have the power to choose which websites appear when people conduct online searches. They decide this based on complex algorithms that weigh up numerous criteria to determine if your website is what the searcher is looking for.
In simple terms, SEO means optimizing all your online content so that’s it’s easily discoverable by these search engines. For example, if you’re selling socks, you want the search engines to present your website first when people type ‘’socks’’ into their search bar.
It makes sense that thousands of websites would have a term like ‘socks’ associated with them. That’s why it’s important to use the services of a digital marketing agency to help you stand out amongst the competition.
These SEO experts are up to date with all the latest criteria that will put your website in front of the right customers. They know how to optimize all your content with related keywords, backlinks, internal links, and local optimization tactics.
The services provided by a digital marketing agency can fine-tune every aspect of your website to win favor with the search engines.
2. Search Engine Marketing
While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s closely related to pay-per-click advertising.
With SEM, you choose keywords associated with your products and services and them craft advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online.
To get your ads placed in these prime spots you need to bid on your chosen keywords. Every time someone enters a search query the search engine decides which ads to show them. They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad.
With Google Ads, you pay for your bid each time Google displays your ad. In pay per click advertising, you only pay when someone clicks on your ad.
You can set a maximum amount per campaign or per keyword.
It’s easy to see that you’ll need expert help figuring out how to choose keywords, how to create quality ads, and how much to bid. Getting on board with a digital marketing agency is the best way to ensure success with SEM.
A well-planned SEM campaign can net rewards in a few days.
3. Website Strategy
Your website is your business’s online shop window. As such, it’s the most important part of your online marketing efforts. There are so many things about your website that can damage your SEO and credibility online.
H1 tags, images, load speed, and functional links are just a few of the things that add value to your site. A good digital agency will go through your website carefully and ensure that every aspect of it is working to your benefit. Key Medium recently increased a client’s website traffic by 28% simply by improving their website.
One of the most important aims of any website is to enhance sales. A digital marketing agency can help ensure that customers are seamlessly guided toward buying your goods and services.
4. Social Media Digital Marketing Services
To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims.
There are about 3 billion social media users worldwide, that’s a huge audience for your goods and services. Social media marketing involves increasing awareness of your brand by sharing content with and engaging with this audience.
A social media marketing agency will help you create suitable content that appeals to the demographic you want to target. They’ll also help you set up targeting Facebook ads to present your company to a specific demographic
They’ll also do an in-depth analysis of your current social media standing, devise compelling social media campaigns to attract sales, and monitor social media comments about your business.
5. Email Outreach
Email outreach is one of the oldest digital marketing strategies but it’s still one of the best ways to generate leads.
Managing an email contact list, email personalization, and targeted product offers is an essential part of email marketing. It’s also time-consuming and complicated.
A digital marketing agency has the skill to handle all of these aspects easily. They will help grow your email list, come up with engaging campaigns that drive conversions, and set up effective mailing campaigns.
Re-targeting gives you a second chance with people who have visited your website and then left without purchasing anything.
You place a tiny piece of code on your website that drops a cookie onto the computer of everyone who visits your site. Every time they browse the web, this cookie prompts your retargeting provider to display your ads.
This is a good way to remind potential clients about your products or services and can lure them back to your site when they’re ready to spend some money.
7. Content Generation and Optimization
Content marketing uses the age-old art of storytelling to increase brand awareness. It aims at building relationships with potential clients, establishing your brand as a partner in satisfying their needs. It’s a subtle way of winning customers without direct advertising.
Informational content is a type of content marketing that aims to answer questions that potential clients might have. In this way, you establish yourself as an expert in their eyes.
The main focus of content marketing is to provide value to clients while discretely offering your services as a solution to their queries.
Content marketing usually takes the form of videos, blogs, vlogs, infographics, and social media posts.
8. Quality Link Building
Link building is an important part of any SEO strategy and it’s risky business for the uninitiated. Google places severe penalties on spammy links and can even suspend your website if they suspect foul play.
When other websites link to yours, they help increase your credibility with search engines as well as internet users. There are many news and industry sites that allow you to publish interesting news about your company or informational content on their websites. They’ll usually allow you to link back to your site on their page.
The danger is that is you post a link from a spammy or irrelevant site back to yours, you could attract penalties. A reputable white-hat digital agency will help you find the best sites for this type of guest post.
Here is a very useful read on Link Building with Content for SEO from Single Grain. You can also download their free pdf explaining how to get your content on big publications and reach new audiences.
9. Affiliate Marketing
This is a performance-based type of marketing where you pay for conversions rather than traffic.
How it works is that you get a professional blogger or high-traffic website owner to market your products to their audience.
You pay them a percentage of the profits every time you gain a sale from these sources. Affiliate marketing is a type of modern-day version of door-to-door sales.
10. Integrated Online Marketing Strategies
Most digital marketing agencies will engage in integrated digital marketing strategies to ensure you’ve got all your bases covered. Rather than a catch-all approach, this strategy ensures that all your marketing efforts are intentionally coordinated and complementary.
For example, they’ll craft one great blog post and share it on social media, tweet about it, promote it on a reputable guest posting site, and even convert it into a video.
That way, you get more reach from a single concept and communicate with your audience on their preferred channel.
One should never consider digital marketing services in isolation from one another. In most instances, a combination of digital marketing agency services works best.
The Best Digital Marketing Solutions
It makes sense to partner with a leading digital marketing agency to reap the maximum benefit from online marketing strategies.
These experts will work with you to craft bespoke solutions for your target market and industry to help your business to thrive in the digital age. The benefits of working with a team of seasoned professionals far outweigh the costs.