Keyword research, site audit, competitor research, reporting, track ranking… All of these are daily routines of digital agencies that try to optimize their clients’ search engine performance. Agencies need the best SEO monitoring tools to make this process faster, easier and more accurate!

Search engines are the main source of traffic for many websites. Many businesses’ income directly depends on how they rank on Google, as you know. It’s a very competitive field, and business owners need to find a way to rank higher than their competitors. As a digital agency, SEO tools can be your best friends to impress your clients and for helping them to outrank their competitors.

Top 10 SEO Monitoring Tools to Use

All of the SEO tools claim that they help you to improve your rankings. So, now it’s time to decide. Which tools will fulfill your needs? We carefully curated these tools listed below, which trusted by thousands of decision- makers. 

ahrefs logo


Feature to highlight: Ahrefs(Broken Backlinks) shows the 404 pages which you got backlinks. You can redirect these pages for quick wins.

Visit Website

ahrefs seo monitoring tool

Ahrefs is one of the most prestigious SEO monitoring tools in the industry. They provide tools to grow your search traffic, research your competitors and monitor your niche. Ahrefs monitors over 150 million keywords in the US alone (+ more for over 150 countries)


Feature to Highlight: With endless site tracking and smart competitor analysis, you’ll see every last move your competitors make


When you have getSTAT on your side, it’s cost-efficient and simple to track thousands — even millions — of keywords in locations all around the planet.

With all of that fresh insight, algorithm change doesn’t have to be scary. It includes local & mobile SERP results from wherever and whenever you need it. getStat is a tool for agencies that deals with huge numbers of queries.

getStat provides you very detailed SERP data, includes mobile and local searches.

Morning Score

Feature to Highlight: Their “SEO Potential” based approach differentiates them from many other SEO monitoring tools. It can help you to estimate the business value of new clients.


Morningscore tells you the precise monetary value of your SEO effort on a monthly basis – and whether or not the investment in SEO makes sense. Comparing this to your competitors gives you a clear idea of your SEO market share and how you perform.


Feature to Highlight: rankingCoach provides you small step-by-step tasks, which you can use to easily carry out the optimization yourself.


rankingCoach is a program that guides you through the optimization of your website, step-by-step. These include tasks such as entering search terms in the metadata or making entries in Internet directories. For digital agencies, these tasks can be great as continous small wins to prove the clients.

ScreamingFrog SEO Spider

Feature to Highlight: Find temporary and permanent redirects, identify redirect chains and loops, or upload a list of URLs to audit in a site migration.


The Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyze and audit technical and onsite SEO. It’s the only tool in our list that focuses technical part of SEO. Screaming Frog’s product has many free features to use. It’s one of the essential SEO monitoring tools for years, even though with its old school interface.

The technical SEO checklist prepared by Bookmark can influence you as an agency on how to work on the technical part of SEO for your clients.


Feature to Highlight: Their site audit feature gives you the most accurate warnings and issues related to your(client’s) website. Only handling these tasks can improve your performance significantly.


Semrush is one of the most popular SEO monitoring tools in the industry. It provides an all-in-one solution for digital agencies that always update themselves with new features. We are one of the customers of Semrush. We’ve pretty satisfied with the results so far!


Feature to Highlight: Their reporting feauture will help agencies to demonstrate their success to the clients easily.


It’s not about the features. It’s how they work together in creating a superior measuring process that already differentiate hundreds of agencies.” SEOmonitor is an innovative all-in-one SEO tool to monitor your client’s website performance. They come to the forefront with the power of ease of use. You will have more time to do other tasks after you start to use SEO Monitor. 

SEO Audit Tool by Report Garden

Feature to Highlight: Marketing agencies can track their SEO performance on a single dashboard and gain unique insights.


Report Garden’s SEO Audit tool will help digital agencies to create custom reports according to the clients’ needs. Agencies can analyze backlinks and competitor data, SEO performance with define metrics and  create keyword groups for each SEO campaign. With ReportGarden’s assistance, marketing agencies can track their SEO performance on a single dashboard and gain unique insights.

SEO Site for Checkup


Human beings are not the only ones who need regular checkups, but also websites require it too! SEO Site for Checkup provides instant, professional SEO Audits and monitoring service. With a relatively lower price than the other SEO monitoring tools, you need to check their website definitely. Their packages start minimum with 3 sites, and the “professional” package includes service for 15 websites.


Feature to Highlight: SimilarWeb empowers you with the insights you need to win your market.


It gives you global multi-device market intelligence to understand, track and grow your digital market share. Actually, we can’t limit Similarweb as an SEO monitoring tool, although for competitor research, it can share the most in-depth insights. If you never tried it before, you will not regret to use it now. You can use some features for free

Why You Need Best SEO Monitoring Tools As A Digital Agency?

Trust & Popularity

Before you start to work with a client, they will expect reasonable answers to their questions starting with “how?”. Most of the clients make some research before meet you, and they already have know-how about SEO monitoring tools. If they trust you and if you explain the tools which you use for them well, they will understand the value of working with you. The tools can help you to clinch the deal with your potential clients.


Having accurate data is crucial for making effective marketing decisions. If the data is not right, you can waste a lot of time with your efforts. So you should use the best tools which provide accurate data.

Agency Needs and Ease of Use:

You can find dozens of SEO tools just in minutes with a single Google search. Even you don’t need to search it, they will find you with advertisements if you need them but some of these tools developed to use by webmasters’ for a single site. Agency needs are entirely different. You need to monitor many websites with a few clicks.

Best SEO campaigns are created by the mix of agency expertise and the useful SEO monitoring tools. Your knowledge is not enough alone, because SEO is a very time-consuming field of ongoing tasks. For continuous success, don’t be afraid of trying new methods and tools!

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