Is reporting a part of your digital marketing strategy? Data-driven marketers leverage reporting across multiple marketing channels, from social media to SEO.
It’s 2020, and another chance to increase those conversion rates. Over 75% of companies surveyed agreed that data-driven strategies improved customer engagement. Even better is that data-driven digital marketing produces up to 8X the ROI than other strategies.
Don’t get usurped by the competition online. Craft a digital marketing campaign that leaves little room for error. Here are several invaluable reporting tools to include in your 2020 marketing toolbox.
- Google Adwords
- Google Analytics
- Report Garden
- Dash This
- Reporting Ninja
- Raven Tools
Business Intelligence Reporting Tools
Airtight data-driven campaigns start with business intelligence. BI is the process of interpreting data and turning it into actionable goals and insights. Companies use BI results for strategic decision-making.
Marketing analysts use BI reporting tools to visualize data in a variety of ways, including charts, maps, graphics, and reports. There’s also BI software that delivers data findings through a dashboard.
Grow is one of the fastest-growing business intelligence reporting tools with digital marketers. It is a cloud-based BI reporting platform that syncs with more than 115 management systems, like Salesforce. Admins and users can also present data with Grow’s 20 different visualization models.
One of the best perks about Grow is its communication integration. The platform integrates with Slack and email to streamline quick file staring among departments.
The other business intelligence platform getting a lot of attention from marketers is DataPine. This BI reporting is praised for its user-friendly interface. Marketers simply drag and drop elements to build helpful data visualizations.
Users can enjoy several BI reporting methods, including real-time dashboards, email alerts, and over 80 different BI dashboard templates.
SEO Reporting Tools
Effective data-driven marketing lands on the first page of Google. You need precise SEO reporting tools to surpass the search engine competition. These tools give you an inside look into your best keyword opportunities, positioning, search volume, backlink quality, web traffic, and more.
An excellent tool to start with is MOZ. This SaaS SEO reporting tool analyzes all vital SEO components mentioned above, including on-page metrics. MOZ also offers valuable insights into keyword, content, and link-building opportunities. Its competitor comparison feature is a must for any marketer.
Moz’s suite of SEO tools has everything you need to optimize your website for search engines (and web visitors.) You can also catch low-quality backlinks and other errors that hurt your SEO efforts.
Another SEO reporting tool marketers love is Ahrefs. This tool has quickly grown in popularity over the past year. Like MOZ, Ahrefs is packed with useful SEO reporting tools and features.
Ahrefs is incredibly user-friendly. One of its best features is site explorer. Simply input any URL to view a treasure trove of data, including organic keywords, keyword difficulty, search volume, backlinks, most visited pages, search rankings, and more. There’s also a content gap tool for discovering opportunities.
Here you can learn more about using Ahrefs for SEO and competitor research.
Social Media Reporting Tools
Social media plays a crucial role in data-driven digital marketing strategies. Since so much activity occurs in real-time, you need a reliable reporting tool that keeps up with mentions, tweets, hashtags, DMs, likes, comments, and shares. At the same time, you have to build a strategic following that engages with your brand.
Start with a reporting tool like Hootsuite. This tool is an excellent introduction to social media management, but it’s also packed with invaluable reporting features. There’s also an affordable “Hootsuite University” for new or aspiring digital marketers.
Hootsuite is compatible with Facebook, Twitter, Linkedin, Tumblr, and Instagram. It also connects to WordPress and email marketing tools, so you can develop data-driven content marketing strategies. After syncing your accounts, you can manage them from one easy-to-use dashboard.
Hootsuite lets you respond to direct messages, mentions, posts, and tweets quickly. You can post in real-time or schedule your social media content for a later date. This reporting tool also provides deep insight into activity, so you can identify your best content.
The other social media tool making waves with marketers is Buffer. Like Hootsuite, Buffer has powerful social listening features and syncs with a variety of platforms. However, one notable difference is Pinterest compatibility.
Pinterest is compatible with Buffer but not with Hootsuite. This is an important factor to consider if you’re a retail marketer since Pinterest marketing is a highly effective strategy for online retail and boutiques.
Buffer also has content calendars, browser extensions for content curating, and social media performance tracking, which are indispensable to digital marketers.
Excel Reporting Tools
Industries across the board love Excel. You can do everything from data visualizations to data set calculation. It can also be a bit difficult to maneuver when you’re in a rush.
Excel is a powerful tool, but it isn’t known for its user-friendly design. Fortunately, some tools make excel reporting even easier.
One such tool is Domo. This excel reporting tool is ideal for the non-technical marketer. Simply connect your excel account to Domo to create and present data visualizations with ease.
Domo users can share Excel data insights quicker throughout the company. There’s also a real-time collaboration feature that streamlines project management.
If you prefer working with Excel, you can also try Excel-based business intelligence tools like Sisence, SQL Server Reporting Services, Clear Analytics, or the BI360 Suite.
PPC Reporting Tools
Local digital marketers understand the importance of pay-per-click campaigns all too well. The majority of online experiences, whether it’s shopping or researching, start with a Google search. If you want to compete, you need to appear on the first page of Google for primary keywords.
Powerful SEO campaigns leverage both organic and paid search strategies. PPC management and reporting is essential for planning, producing, delivering, and analyzing effective PPC campaigns.
If there’s any PPC reporting tool to start with, it’s Google Adwords. Google’s Ads is Google’s advertising platform. Marketers can advertise through search-only ads, display network advertising, video (YouTube), and app advertising. You only pay per click or impression, making PPC one of the most cost-effective marketing strategies.
However, a PPC budget can quickly disappear if you’re not careful. Performance tracking, bidding management, budgeting, and keyword research is critical. Fortunately, Google’s Adwords platform has several reporting features built right in.
To enhance your PPC campaigns, pair Adwords’ reporting features with Google Analytics. Google Analytics reveals your website’s performance metrics in real-time. You can see what visitors are gravitating toward and which elements are trying them away.
Since your PPC ads need a target URL, it’s vital to see how well that URL is performing with consumers. Set up separate analytics accounts for your websites and landing pages, so you know how to improve before the next campaign cycle.
Adwords Reporting Tools
You can take your Adwords PPC campaigns a step further by leverage Adwords reporting tools from third-party developers. Tools like Report Garden, Dash This, and Reporting Ninja enhance Adwords reporting in several ways.
Report Garden, for example, has an easy drag-and-drop interface for creating clean and beautiful Adwords reports for clients. The tool interprets Adwords data and lets you organize it into colorful pie charts, maps, and interactive bar charts. Everything is automated, so you don’t have to import your Adwords data manually.
Like Report Garden, you also create beautiful and seamless Adwords reports with Dash This. You need reports that make sense to clients, and Dash This lets you customize Adwords reports for each of your clients with ease. Dash This also comes with a variety of report templates.
Reporting Ninja is a powerful all-in-one reporting tool designed for white label marketing agencies. This PPC reporting tool seamlessly integrates with Google Ads to enable better campaign monitoring, add mark-ups to cost metrics, and advanced data filtering for customized reporting.
Data Reporting Tools
BI, social media, SEO, PPC, and Excel reporting tools interpret and present valuable data insights. If you want to dive even deeper into your data, try reporting tools like Megalytic, Databox, and Raven Tools.
Data reporting tools, like Megalytic, import your marketing data from a variety of management platforms, including top social media apps, Adwords, Google Analytics, email marketing tools, and content management systems. You can view eCommerce sales, conversion rates, and valuable referral data. Megalytics also lets marketers automate report delivery and segment email lists.
Databox also connects to a wide selection of marketing tools and software, including popular HubSpot automation software, Google management tools, and most social media apps. This tool is excellent for facilitating effective collaboration. Team members can view data reports, monitor data trends, set digital marketing goals, can estimate ROI from one convenient dashboard.
If you want deeper insight into competitor data, then Raven Tools is your software. Use the research portal to analyze your competition’s backlinks, trust and citation flow, domain metrics, and user experience. You can also generate interactive sales and marketing reports for your team.
Increase Your Conversions with Better Reporting
Don’t let a single piece of data fall through the cracks. Reporting is essential for crafting, executing, managing, and improving digital marketing campaigns.
Reporting is just one valuable tool to have in your digital marketing toolbox. Check out Digital Agency Network’s blog to discover more tips, trends, and tools for delivering effective marketing campaigns each cycle.