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CRM (customer relationship management) software can help your digital marketing agency to develop customer retention and acquisition with more leads.

We can define CRM as a technology that you can use while managing all the relationships of your digital agency. And also, it is important to follow the interactions of your customers to improve business relationships.

CRM software lets you identify sales opportunities and manage marketing campaigns for your agency partners. Moreover, it is definitely a better way to manage both the external and internal relationships finally to reach and maintain success.

You can see the difference in your visibility and the contributions of easy access to data since it will be easier to get more productive.

Top CRM software to improve your digital agency in 2020

As a digital agency, you can use CRM software to better understand the pipeline of sales. Therefore, you can simply see the timeline of future projects. Below, we have compiled the best CRM software for you.


HubSpot CRM has free tools for everyone on your team. What’s more, it is 100% free to use, not just one time but always. HubSpot CRM is not only for sales, but it also comes with free tools for lead generation and email marketing. In this way, you can grow your digital agency and nurture your database as long as organizing it.


In addition, you can also get the attention of more visitors to your site by letting HubSpot CRM automatically organize, enrich, and track each contact in a tidy timeline.


Salesforce puts customer data in one place. Hereby, you can spend the time on your other works instead of searching through spreadsheets and emails to find what you need.


Salesforce provides many advantages that you can benefit to find the way to be best at your business.

You can discover the opportunities Salesforce Small Business CRM offers for your digital agency. Also, you can grow faster with the tools to fill the sales pipeline by smarter marketing, improved sales productivity and efficiency, and retention capabilities.


With the help of CRM software Pipedrive, you can grow more revenue, make the life of your agency easier with more sales and time.


Furthermore, Pipedrive helps you get more leads, sort sales in one place and eliminate admin.

They have managed to reach some great results such as:

  • 28% average increase in close rate after users’ first year
  • $24B worth of closed deals for 90,000+ companies
  • 60 seconds or less customer support response time

Moreover, It is also a CRM software that is used by over 90,000 companies in 179 countries.


If you want your team to use AI-based lead scoring, phone, email, activity capture and more, Freshsales CRM is here to help your sales force.


Moreover, they have over 15,000 happy customers using their sales CRM. By being one of them, you can engage with your customers across multiple platforms, get insights into your business and improve your team’s productivity.

Microsoft Dynamics 365

You and your team can adapt to today’s challenges with Microsoft Dynamics 365. It can be a great decision for your digital agency to support your customers in a rapidly changing world with the next generation of CRM applications.


What’s more, Microsoft Dynamics 365 is trusted by global big and small businesses and can help you find and nurture the right leads.


Insightly can help you bring together your marketing, sales and project management teams on a single platform.


Their CRM software is tailored to the needs of your digital agency. Moreover, you can be able to build a crystal-clear picture of your customers, their personal details, their needs, and their preferences.

Let’s join over 25,000 companies running on Insightly and build longer-lasting customer relationships.


Nimble is a simple, smart CRM for Office 365 and G Suite Teams. Without set-up, you can start managing your customer relationships with Nimble.


In addition, you can have everything you need with Nimble to organize your contacts, build relationships, find opportunities, and reach your goals. So, you can start trying their service to easily access a 360-degree view of your customers and leads.

By benefiting from the CRM service of, you will not need to spend time on new deals. In minutes, you can track and manage the entire sales journey, manage leads, retain customers for your digital agency.


Your team also will be able to focus on the work that makes an impact. Plus, you won’t need coding or IT since is totally customizable. Here is another reason to count on them in order to improve your business; they are trusted by 100,000 teams worldwide.

Why is it necessary for digital agencies to benefit from CRM software?

A better experience and customer satisfaction are some advantages of CRM software as well as more organized data.

The data that is used can be compiled from various channels and these can be a website, phone number, email address, or social media profiles of companies.

Once you get a CRM solution, it means that your focus on your relationships with customers, potential customers or suppliers will get better and improve at the same time.

Here is what you can get before starting to organize marketing plans for your customers. What can be improved more and which marketing budget gets better results with more engagement of your audience are some headlines that you will approach thanks to CRM software.

Plus, you can have more administration of your business in general, meaning that your sales team can act active and easily generate that valuable data.

You can start new partnerships with new customers, and keep creating by organizing customer and prospect information. And all of this is possible with a CRM solution.

By supporting strategy, a CRM system puts the customer at the center of everything you do. Accordingly, this customer-centric strategy can help you achieve your goals and provide a meaningful customer experience.

Whatever your industry focuses on, you need CRM software alongside a reliable system with it.

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