Creating a brand story and making a connection with your customers are not the only goals of content marketing. It is also about gaining the trust of your audience. Here’re some essential tips to consider, if you want to build trust with your customers when creating a content marketing strategy.
Earn trust, earn trust, earn trust. Then you can worry about the rest.
– Seth Godin
Digital marketing agencies need to do everything in their power to get prospects to have faith in them, one wrong move and it’s gone.
Content marketing is at the
heart of brand-customer interactions. While good content can build strong
relationships with potential customers, mediocre content can make prospects run
away for good. Agencies have a tough job at hand – marketing to marketers is no
piece of cake.
to use content marketing to create a good reputation for your agency? Read on
to learn all about it:
1. Create Quality Benchmarks
benchmarking is about studying the best content on the internet and setting
that as a reference for the team. Every agency is creating content but the
results always differ, WHY? Quality creates respect among the audience and
ensures they come back for more.
Quality content is honest, clear, and serves no hidden agendas. The audience is smart and will see right through content that pretends to be one thing but is actually a veiled attempt at generating transactions.
–Scott Berinato, senior editor, Harvard Business Review
content should be a combination of education and entertainment – every piece of
content should pass this test. You can create higher standards for better
2. Share Your Achievements
Everybody likes a winner. Sharing
successes is a great way to inspire and impress the audience. Take a look at
this post from Backlinko’s Brian Dean,
sharing his experience of website traffic growth.