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Digital marketing has become very important for many marketers even those formally dedicated to traditional marketing. Apart from the fact that it provides an equal playing field for various businesses of different sizes to grow together, digital marketing is also much more cost effective than traditional marketing.

Conversion rate optimized digital marketing tends to lead to more conversions and generates better revenue and lastly, facilitates your engagement with your target audience, potential customers and even customers.

Of course, digital marketing can help any business (no matter the size) to achieve so many things especially if used properly with the right digital marketing tools, each aimed at addressing different aspects of marketing.

Here are 20 best digital marketing tools you should know about in 2020.


Visual marketing has become a very important aspect of marketing especially in 2018. With consumers retaining 80 percent of what they see and only 20% of what they read, it’s no wonder that it has become so important for businesses to integrate visual marketing into their business marketing strategy.

Canva allows users to make use of customized photo filters, manipulate text, create images from scratch or use stock photos, designs or background images and it also provides different social media network images size dimension all done with an easy drag-and-drop technology.


Another useful digital marketing tool is OptinMonster is a popular email subscriber list building tool that is used by many WordPress bloggers and website owners to build their subscription lists. With many intriguing email opt-in templates, OptinMonster provides you with an easy to use interface and allows you to create converting email opt-in forms.


With 1-click upselling, funnel building and A/B test performance capabilities. ThriveCart is a pretty interesting shopping cart platform that can be integrated with Infusionsoft for collecting payment on your website.


With AgoraPulse, you can manage all your major social media accounts; Facebook, Twitter, Instagram and LinkedIn. AgoraPulse allows you to schedule posts, measure your social media activities, and engage your followers with quizzes and competitions.


Traackr is an influencer marketing platform that allows you to find influencers and do an analysis of their social media profiles, connections and what they’re interested in.

Influencer marketing is a fast-growing marketing strategy used by many companies to drive awareness and leads to their brands, goods and services and convert those leads into conversions.

Traackr is one of the top influencer marketing platforms that allows you manage your relationship with influencers, discovering influencers beneficial to your brand and measuring individual influencer metrics and KPI so you can track your ROI.

Google Keyword Planner

This is a free keyword research tool that allows you to search and find a wide range of keywords and keyword ideas, and see how keywords perform. All your keyword research can then be used for search engine optimization for websites and for your Google AdWords campaign.


Google analytics results and reports can be a bit confusing such that people end up missing important information. SEMrush, one of the popular digital marketing tools, gives marketers a great opportunity to analyze google organic and paid search results to allow you to evaluate your site and perform competitor analysis.


Feedly is a content curation tool that allows you to collect and read content from your favorite blogs or news site, subscribe to any RSS feed and most importantly, curate content for social sharing which you can either save or share directly from your Feedly user interface.


Hotjar allows you to analyze and understand the behavior of your website visitors with interesting metrics gotten from website visitor recording, heat maps, scroll maps and click maps. The tool also gives you access to feedback polls and surveys, for collecting feedback that can help you better understand your website visitors.

Google Analytics

Google Analytics is one of the most popular analytics tools in the world which every digital marketer should know about.

The online platform provides you with access to different reports that contain information about your users, where they come from, which marketing channels on your website are more effective in terms of leads, conversions, downloads and sales, among others.



As a simple and easy to use email-marketing automation tool, ConvertKit can help bloggers and businesses trying to grow their online audience create sign up forms and landing pages with great templates. ConvertKit allows you to capture leads and send converting emails to them that can turn them into customers.


Lumen5 uses AI to match the content of your articles with related images to turn your blog posts into videos.


Todoist allows you to use different colors for every project for which you can also create child projects. You can also arrange your projects anyhow you want with the drag-and-drop feature in a matter of seconds.

This to-do list app also allows you to collaborate on projects and assign tasks to people on your team or people you work with.


Buzzsumo is another tool that allows you to track mentions of your brand, your competitors, as well as any keyword of importance.

However, Buzzsumo is most known for its exciting features that allows you to research and find most shared content related to a keyword of your choice. Therefore, you can discover popular and shareable content much more easily.


Managing multiple tools is chaotic for businesses nowadays. EngageBay helps you to grow and manage your business and customers with their simple, powerful and integrated platform for all your marketing, sales & service needs. 

With stand-alone marketing automation, email marketing, free CRM & sales and live chat & helpdesk functionalities, EngageBay is a comprehensive business tool designed to save time and money by automating your business functions.


You can find new keywords related to your main keyword and get the search volume and the degree of difficulty for writing a blog post with your main keyword using Ubersuggest.


With this visual marketing tool, you can create professional slideshow videos with music, different effects and custom text.


Brand24 helps you to monitor and track keywords related to your business, mentions about your business/brand or your competitors across many channels such as social media, blogs and forums.


Zapier, one of the best digital marketing tools, allows you to connect different online services and is a great tool for automating marketing tasks with triggers and actions.


The best way to avoid data loss is to use cloud storage to store your important files and documents online.

pCloud is one of such cloud storage platforms with many other juicy functions that allow you to organize your file and folders, access all your files on any device, allows people to access your files or folders so you can work together on projects, backup your information, and stream music and videos.

Top writing services have been known to use cloud storage tools like pCloud to store projects and allow team members collaborate with each other.

Although digital marketing is very easy to understand, there are a lot of skills needed to optimize and take advantage of digital marketing tools, activities, practices and trends to bring in enough leads, sales and conversions that equal a profitable ROI.

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